Top 10 Reasons Your Brand Needs To Be On Facebook

Are you still waiting to be convinced of the value of Facebook for business? Is it really necessary?

Below are the top 10 reasons your brand needs to be on Facebook. Read through this list and then decide for yourself!

1. Facebook is still the most popular social networking site for marketers.

According to the Salesforce 2015 State of Marketing report, Facebook is still the #1 social channel for marketers in 2015. With 80% of marketers currently using the platform, not being active on Facebook is akin to giving your competitors a golden ticket.

Marketers also stated that Facebook is one of their top 10 most effective channels, with 73% saying it’s very effective/effective for marketing purposes.

2. Facebook continues to drive the largest share of social media referral traffic.

Facebook continues to dominate Pinterest, YouTube and even Twitter in terms of its share of social media referrals. While all social media sites drove 31.24% of all referral traffic on the web in December 2014, Facebook alone drove nearly 25%.

shareaholic-stats

Still holding on to search as your main source of traffic? Link building guru Eric Ward believes the importance of search traffic is overrated, and that our traffic sources should now be much more diverse: “At the end of the day, there are a trillion web sites. There are a billion search phrases. Yet there are only ten to twenty search results being fought over. That’s a fool’s game. The sites that thrive and survive will be the sites that find ways to create link profiles that provide them with traffic other than from Google.”

While Facebook shouldn’t be your only source of traffic (not by a long shot), it can be an extremely valuable and predictable source of leads when used right.

3. Facebook offers a unique opportunity for businesses who master the art of engaging content.

The organic reach of a Facebook page post is at an all time low. While this may seem like bad news to most marketers, it presents an amazing opportunity to businesses who know how to truly engage their fans. It requires true strategy you need to conquer falling Facebook reach, which I outlined in “Why Your Organic Facebook Reach Is Falling – And What To Do About It”.

4. Facebook currently has 40 million active small business pages.

One train of thought is this: Why would I want to compete with nearly 40 million other small businesses? Why not spend my time on other, more niche networks? While this is a valid point, I would argue that it’s critical to maintain at least a basic presence on Facebook. Most consumers expect businesses to be active on a minimum of 3 social networking sites, and Facebook tops this list.

5. 1 out of every 7 humans is on Facebook.

According to the latest stats, there are now 1.44 billion active users on Facebook. No other social networking site even comes close. If you want to risk missing out on this segment of the market, do so at your own peril.

6. A majority of marketers are planning to increase their activities on Facebook in the coming year.

With marketers already making significant investments of time and money in the platform, an increase in Facebook marketing will only make the competition more fierce. According to the 2015 Social Media Marketing Industry report, 62% of marketers plan to increase their Facebook activities in 2015. Now is the time to get a foothold and begin building your audience…or risk falling further behind.

7. Facebook has the highest conversion rates among social media ecommerce traffic.

According to Shopify, Facebook leads other social media ecommerce traffic with an average conversion rate of 1.85%. If you’re going to be investing heavily in social media marketing, why not focus on a network that will drive the most conversions and sales?

8. Facebook dominates social sales.

An average of 85% of orders coming from social media are from Facebook. Industries that tend to be the most successful on Facebook include photography, sports and rec, pet supplies, dropshipping and jewelry and watches. While the average order value from Facebook referrals can’t beat Pinterest’s $66.75, Facebook still comes in strong at an average of $55 per order.

9. The majority of consumers prefer to connect with brands on Facebook.

By a wide margin, consumers prefer to connect with brands on Facebook over other social networking sites. According to Edison Research’s Social Habits report, 76% of consumers want to connect with businesses on Facebook, compared to 10% on Twitter and only 4% on Instagram. Meet your customers’ expectations by having an active, searchable presence on Facebook.

facebook-brand-following10. Nearly half of Americans say Facebook is their biggest influencer of purchasing decisions.

Consumers are increasingly taking to Facebook to get opinions, feedback and advice for product and service recommendations. According to this infographic from Search Engine Journal, 47% of Americans say Facebook is their #1 influencer of purchases, compared to just 24% in 2011.

So, what’s the verdict? Is this sufficient evidence that Facebook is a necessity for businesses? Are you going to step up your game in light of these statistics? For help getting started with your Facebook campaign, grab my eBook, The Definitive Guide to Social Media Marketing.

 

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